What are Loss Limits? Loss Limits are a mechanism which controls a players level of loss. Should you receive a message stating ‘Sorry, your bet was unsuccessful’ and that 'We couldn't place that bet due to your spend controls' when betting on sports or casino games, this means that you are approaching the loss limit applied to your account. Why is that? Responsible gambling is very important to us and we always want our customers to be comfortable with the amount of money they spend. As a result, you may find you occasionally hit an internal limit preventing you from placing further wagers. If you feel you can afford to spend more than your current loss limit allows you to, you can contact on 0808 169 9552. If you need any further assistance, please see our contact details here. Related articles Contact us I don’t want a loss limit... can it be removed? How does a Loss Limit work? Who sets the loss limit? What's available to you