What happens at the end of the cool-off? What happens at the end of the cool-off? Your account will automatically reactivate when the cool-off period expires. At this point your marketing preferences will revert back to what was selected previously. After this time you will be able to log back in and access your account as normal. Related articles What should I do if I want a longer break? How do I set a cool-off? Best odds guaranteed What's a cool-off period? How do I close my account?